
Since inception of the company in 1972, the business
model of Concept Development, Inc. has been to develop
products for clients. Our objective is to assist our
customers in bringing products to market in a timely
and effective manner.
OUTSOURCING
Outsourcing is recognized as an effective strategy
to achieve corporate goals. Companies that offer products
need a constant flow of new products to effectively
compete in their markets. Keeping
the Product Pipeline Full is a constant and never-ending
challenge.
All of CDI's customers have extensive and capable engineering
departments that develop most of the products they require.
However, there are times when the customer's engineering
department is extended, or the need arises for a product
that contains technology or expertise that does not
presently exist in the customer's engineering department.
Typically, when the required product contains technology
that is not familiar to the customer's engineering department,
it is also recognized that the learning curve in developing
the technology may be long, steep, and difficult to
estimate.
CONFIDENTIALITY
We recognize and understand our customer's need to
protect the confidentiality of their product strategy.
Accordingly, our policy and our actions reflect our
responsibility to maintain this confidentiality. We
do not advertise nor do we need the public accolades
that accompany a successful product development.
TIMELINESS
Whenever possible, CDI incorporates a "swat team"
attitude into its product development programs. We strive
to maintain the program schedule, while maintaining
the technical requirements of the product. We recognize
that completing the program on time may allow our customers
to be "first to market" with their product.
CDI is willing to over-man a development program to
ensure timely program completion which in turn, assists
us in avoiding internal cost overruns.
EXPERIENCE AND EXPERTISE
CDI may have the expertise and recent experience required
to develop your product in a timely manner. The nature
of CDI's business requires that we do not attempt to
develop products for many industries. To be competitive,
CDI must focus on developing products for a few applications.
Communications systems, storage systems, RF design,
RISC processor systems, and video and imaging processing
systems are applications in which CDI has extensive
experience. If the customer's product needs are in any
of these areas, then CDI will be very competitive as
we have experience in these applications and we have
previously navigated the steepest portion of their respective
learning curves.
TIME TO MARKET
The majority of CDI's customers have the need to deliver
new products to their target markets before their competitors
and that requirement is one of the major reasons our
customers select CDI to assist them. At CDI, we believe
the successful development of products is a technology
in itself, a technology we improve upon each year. By
improving this core technology, we have become more
accurate in defining the time required to develop a
product, and therefore, we consume minimal time in the
product development cycle.
FIXED-PRICE CONTRACT
CDI will bid a fixed-price to develop your product. The
fixed-price contract has been the cornerstone of CDI's
business since inception of our company. You may ask why
CDI would take the risk of developing a product on a fixed-price
basis. There are several reasons CDI has successfully
developed this strategy with its customers. 1.) CDI limits
its product development activities to video, communications
and storage products only, thereby building extensive
expertise in each of these areas, 2.) Prior to writing
its proposal, CDI will have had several meetings with
the customer to determine all of the customer's goals
in creating the product, 3.) CDI will then thoroughly
review the product specification and will accurately estimate
the time and effort required to develop the product, 4.)
CDI then manages the program closely with the customer
to ensure that unauthorized changes to the product or
program do not impede the development schedule.
PRODUCTION
At the time CDI offers its fixed-price proposal to
develop the product, CDI will also offer its fixed-price
proposal to deliver production quantities of the product.
These production deliveries will closely follow the
testing and acceptance of the prototype(s). Approximately
75 percent of the contracts CDI enters with its customers
include requirements that CDI also deliver a quantity
of production units of the product developed. These
production units range from 10 to thousands of units.
From the customer's point of view, a few prototypes
are rarely sufficient to successfully launch a new product.
Production level quantities of the product are required
by the customers marketing and sales departments for
display in trade shows, as demo or beta units for its
customers, and other in-house requirements. Again, CDI
has structured its efforts to supply these initial production
units, typically within a few weeks after acceptance
of the prototype. It is not uncommon that the client
will purchase all of the production units he requires
from CDI. For the same reason the customer chose CDI
to develop a product, the customer may also choose to
have CDI build some or all of the production units of
the product. The customer's decision to use CDI for
production services is usually driven by time-to-market
issues, and cost to the customer. Typically, CDI can
manufacture the product at a price that is equal or
lower than the customer's in-house cost, and CDI can
manufacture and deliver the products more quickly.
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DOCUMENTATION
The documentation used by CDI in the manufacture of
the products is a deliverable item to the customer.
This documentation will be updated by CDI after delivery
of the prototype units and further updated as required
during the delivery of production units by CDI. Where
applicable, the documentation will be created to the
customer's standards and on the customer's forms. A
typical documentation package will include the following:
- Technical specification
- Circuit schematic diagrams (CDROM or OrCAD design
files)
- Bills of material
- Fabrication drawings
- Assembly drawings
- Mechanical drawings
- Gerber files for printed circuit boards
- PCB design database
- Acceptance test report
- PAL equations, FPGA design files, simulation vectors,
and related designers' notes
- Test software
- Manufacturing test procedures
DESIGN AND MANUFACTURING RIGHTS
Upon completion of the product development phase, the
customer will acquire the exclusive perpetual royalty-free-right
to manufacture the product or to have the product manufactured
for its use by others. CDI will reserve the right to
use some of the design techniques, experience, know-how,
and other knowledge acquired during the program.
WARRANTY
The design of the products developed by CDI and the
units manufactured by CDI are covered by CDI's warranty.
Warranty on the design of the product is for a period
of one year from the date of delivery of the documentation.
Warranty on production units manufactured by CDI is
for one year from the date of delivery of the products
to the customer, or to the customer' customers.
LONG-TERM SUPPORT
CDI also offers long-term support on the products designed
at CDI. The long-term support may extend for 5 to 10
years. In general terms, CDI may agree to continue to
manufacture the product for an extended period and to
modify the design of the original product if necessary
to ensure a constant supply of the product.
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